Do we only buy goods to stay cool in the summer and hot in the winter? No. Marketing can change consumer behaviour, if it knows how. Gruppo WISE certainly know how, as shown in their on- and offline marketing campaign…
Nicola Mutti30/06/2019
“Our focus at Gruppo WISE has always been to promote Italian regional identities through events, initiatives and projects. Slow Ride Italy, brings out the beauty and goodness of Italian regions, fully meeting our aim. Food & Wine Bike Tours should…
Nicola Mutti24/06/2019
“In recent years, we’ve increased in terms of clients and employees. We’ve grown, moving beyond local cities to operate at a national level, with brand new departments and services. This was made possible thanks to the right work environment that…
Nicola Mutti04/06/2019
Metallurgica San Marco is an Italian manufacturer of drawn and extruded brass. On Tuesday 21st May, it held a press conference on its new MSM Academy project and the importance of strong resource and skills management for companies to withhold…
Nicola Mutti21/05/2019
Apam is a public transport service company based in Mantova, Italy. To mark its 70th anniversary, it partnered with Gruppo WISE’s communication team to create “Mantova Green Mobility Festival”, an event which involved three days of events, micro conferences, exhibitions…
Nicola Mutti28/04/2019
For years, Italian energy company VIVIgas energia, has supported Telethon Foundation’s charitable causes. Over time, it has launched ‘Light the Way’, a campaign to invest in science and innovative medical equipment to research rare genetic diseases and light the way…
Nicola Mutti23/04/2019
A very special Wine tasting was organised yesterday at Vinitaly, the largest wine exhibition in the world. Grana Padano and Bastianich Wines both hosted the special event, pairing three Bastianich Wines with three mature Grana Padano cheeses. Joe Bastianich himself,…
Nicola Mutti09/04/2019
Smart Future Academy is Lilli Franceschetti’s innovative project for Italian high school students to help them understand what they would like to become when they ‘grow up’. It puts them in touch with leading global representatives from the business, cultural,…
Nicola Mutti21/03/2019
WATTY's technological device even made headlines on the Italian "Sole 24 Ore". Its image and inventiveness are courtesy of Gruppo WISE.In its latest campaign "La tua casa ti parla" ("Stay connected to your house"), Gruppo WISE designed the brand's authentic…
Nicola Mutti20/02/2019
