2024 has been a year filled with achievements for WISE Golf, the business unit of Gruppo WISE specializing in the organization of golf events and corporate promotion programs. Driven by a passion for golf and extensive experience in event management, WISE Golf has created unique and unforgettable experiences for its corporate clients. The unmistakable DNA of WISE Golf events is built around three fundamental pillars:
- Structure: Events hosted in prestigious locations, characterized by meticulous organization both in terms of sports and experiences.
- Spirit: Golf as an unparalleled tool for networking.
- Cultural Value: Commitment to promoting golf in Italy, demonstrating how the sport can provide extraordinary opportunities to build professional relationships and foster business growth.
G.Club: Where Golf Meets Business
The G.Club circuit, created by WISE Golf to bridge the worlds of golf and business, enjoyed great success in its 2024 season. The four stages, held in prestigious golf clubs, offered participants the chance to play golf, network, and explore stunning locations, embodying the claim “Where Golf meets Business.”
The 2024 season featured events in some of the most renowned clubs:
- Golf Club Le Betulle (Biella) – April 11
- Golf Club Milano – June 20
- Golf Club La Pinetina (Como) – July 25
- Golf Club Arzaga (Lake Garda) – October 24
The Strategic Partnership with GardaGolf: Brand Assessment
A key highlight of 2024 was the collaboration between WISE Golf and the prestigious GardaGolf Country Club, one of the most acclaimed golf facilities in Italy. GardaGolf selected WISE Golf as its strategic partner for an ambitious repositioning project, aimed at enhancing the club’s potential both from a sporting and experiential perspective.
Through a Brand Assessment project, WISE Golf outlined an innovative strategy that redefined the club’s identity, with particular attention to the experience offered to members and guests. The plan also included steps to elevate the brand’s visibility in national and international markets, reinforcing its reputation as a benchmark for elite golf.
This project underscores WISE Golf’s strategic approach, capable of enhancing the heritage and identity of a historic club like GardaGolf, transforming it into a symbol of excellence for international golf and a privileged hub for meaningful connections between sports and business.
10th Anniversary of the MSM Golf Trophy
Another milestone was the 10th edition of the Metallurgica San Marco Golf Trophy, held at GardaGolf Country Club. The event combined sports and corporate networking while celebrating the company’s commitment to sustainability through innovative projects such as LIBRA, a new green alloy free of lead content, and MSM Service, the Business Unit of Metallurgica San Marco specializing in chemical and structural testing.
A Look Ahead to the 2025 Season
WISE Golf is looking forward to 2025 with even more ambitious projects. The G.Club 2025 circuit will expand to include new prestigious destinations and exclusive formats that will further highlight golf as a strategic tool for networking and corporate growth.
2025 will also mark the debut of The Match, an exclusive collaboration between WISE Golf and high-profile partners such as:
- Nicola Pomponi, Professional Golf Commentator
- Alessandro Dinon, from Viaggi di Seve
- Alfredo Da Corte, PGAI Professional
- Silvio Grappasonni, former Italian golfer and now a sports commentator for Sky Sport
2025 promises to be a year that lives up to the highest expectations, where passion for golf and strategic vision will open new horizons of excellence.
