More than 30 years have passed since Mercury began offering car rental solutions, accompanying its customers on their journeys and adventures.
To celebrate this significant milestone, Gruppo WISE has created a campaign that celebrates the unique bond between Mercury and its customers, at the heart of which is the concept of “history”.
Through a series of images – in which car models and numerical symbols merge to show the passage of time -, the campaign leads the public on a personal journey where the car is interpreted as the means through which to recall specific memories and moments significant in everyone’s life.
Geared towards the B2B market, the campaign highlights customers’ professional development and the contribution of cars in their careers. The advertising was also developed on three subjects that represent the three key elements of Mercury’s core business: long-term rental, short-term rental and rental services.
With the expression “We made history. Yours”, the company reiterates its commitment to supporting customers in realizing their dreams. Mercury does not only present itself as a rental operator, but as a trusted travel companion who supports its customers in every stage of their lives.
With impeccable service and constant attention to customer needs, in 30 years of activity, Mercury has consolidated its leadership in the sector also thanks to attention to constant innovation in service to meet more and better every need.
A man-car combination that is further enriched with a human experience, thanks to the presence of the Mercury service.
