2023 marked a period of significant milestones for WISE Golf, the Gruppo WISE business unit specialized in the organization of golf events and corporate promotion programs. Placing golf as a central element, WISE Golf has created various tailor-made initiatives, such as the organization of company anniversaries and team building sessions.
G. Club experience: a new way of doing business
G. Club is the project created by WISE Golf with the aim of combining the world of golf with the corporate environment. The event took place at four renowned golf clubs, offering a balance between sporting activity and networking. The event’s motto, “Where golf meets business,” reflects its main purpose: to facilitate the creation of connections and relationships in a pleasant and relaxing context. Created with the sporting expertise of Alfredo Da Corte – professional player, federal master and advisor to the Professional Golfer Association (PGA) – it represents an itinerant and exclusive golf experience, which offers moments of play, relationships, discovery of the territory, through the locations of the clubs involved in the initiative. The 2023 edition, held between April and September, was hosted by the Castelconturbia Golf Club, in the province of Novara, by the Milan Golf Club, within the majestic forest of the Royal Park of Monza, by the Bergamo “L’Albenza” Golf Club and the Garda Golf Country Club in Soiano del Lago, in the province of Brescia.
Pro-am the event: a tradition of success
Precisely this 2023, which is now coming to an end, represented a year with many moments shared with companies and partners. Among the events is the concurrent celebration of the tenth anniversary of Pro-Am The Event, which has chosen WISE Golf as its communication and marketing partner. Two stages for two days of competitions, in fundamental respect of the Pro-Am formula, among the most appreciated by golfers. Organized in the sporting aspects by the professional player Andrea Bolognesi, Pro-Am The Event included a competition that united a professional player with three amateurs, in thirty-six teams overall, competing for the net and gross ranking, with the formula of the best two scores per hole. On 7 and 8 May in Cervia, at the Adriatic Golf Club and at the Darsena del Sale, and on 16 and 17 September at the Riviera Golf Resort in San Giovanni in Marignano, in the province of Rimini, the two events provided those present with experiences of excellence. Exclusive locations, exciting competitions, highly selected participants, both for the Pro and Am categories, and prestigious events in unrepeatable settings have given this special year an extraordinary tribute that paves the way for further future confirmations.
The Metallurgica San Marco trophy: sustainability and playing on the green
The annual golf event dedicated to stakeholders, customers and friends celebrated its Ninth Edition this year. WISE Golf organized a day on the green for Metallurgica San Marco – a company based in the Brescia area, leader in the processing of brass bars – which, since 2014, has organized an unmissable annual event with Gruppo WISE aimed at the company’s guests.
This year the focus of the event was sustainability, a theme emphasized through an 18-hole course. Furthermore, part of the CO2 emissions produced during the entire event were offset thanks to a significant reforestation project, carried out in collaboration with Take Up, the main start-up partner of the event, thus contributing to generating a positive impact on the environment.
A family day on the green for Pam System
WISE Golf created a unique experience for the PAM SYSTEM company, organizing a Family Day dedicated to managers, employees and stakeholders. The day combined sport, food and wine, with notable moments such as a company clinic led by a group of professionals, bringing employees and their families closer to the world of golf.
Don’t stop – moving forward together
MORI 2A, a leading company in the processing of steel and plastics for the Ho.Re. Ca market, chose WISE Golf for a team building activity at the Chervò Golf Hotel and Resort San Vigilio. This three-day international meeting consolidated the bond and cohesion in the corporate team through a unique experience on the golf courses.
2023 was a year of integration between golf and business, a journey that continues with the ongoing promise of facilitating authentic connections in the worlds of golf and business.