WATTY’s technological device even made headlines on the Italian “Sole 24 Ore”. Its image and inventiveness are courtesy of Gruppo WISE.
In its latest campaign “La tua casa ti parla” (“Stay connected to your house“), Gruppo WISE designed the brand’s authentic characters drawn in pencil by an illustrator.
Two cartoon household appliances, a washing machine and iron, drawn as flat illustrations, come to life as symbols of sustainability and low-energy consumption. WATTY’s multi-purpose campaign was advertised across all communication channels – paper, online and social resources, to bring to light WATTY’s powerful and coherent brand image.
Gruppo WISE promoted WATTY’s launch and inauguration at Brescia’s “Meeting Immobiliare”. In particular, it set up the brand’s stand and created an Educational project, with a designated children’s area and resources to keep them entertained and informed like colouring books and gadgets.
It further produced a motion graphics video on how to use WATTY with easy and straightforward infographics.
