TakeUP

Gruppo WISE for TakeUP: a new positioning on an international scale

Gruppo WISE conducted a comprehensive Brand Assessment project for TakeUP, a company founded in 2021 in Kyrgyzstan, specializing in the development of international sustainability projects for the offsetting of unavoidable emissions. These projects are implemented through the support and development of certified initiatives on a global scale.

The activity was entirely focused on international communication, making it suitable and understandable for every geographical area worldwide. At the same time, great attention was paid to conveying the essence of the client’s specific business and its intrinsic ethical message directed towards the necessary commitment to greater environmental sustainability. This requirement was faithfully transferred to the various areas of intervention by Gruppo WISE.

BRANDING
POSITIONING
CONCEPT & STORYTELLING
STRATEGIC CONSULTING

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Brand
Assessment

For a new positioning of TakeUP, a company founded in 2021 in Kyrgyzstan, specializing in the development of nature-based projects on an international scale.

A strategy
supporting a
forward-looking
business

Based on the results of these analyses, Gruppo WISE developed a positioning strategy to support and streamline TakeUP’s business using three fundamental communication levers:

Transparency
Concreteness
Reliability

Branding

Concept

The new communication concept has been encapsulated in the claim “The Future Is Cool,” aiming to represent both the positive impact on the future resulting from TakeUP’s current and concrete actions, and the optimism and passion that drive the company and position it in the international landscape of partners specializing in CO2 offset projects.

The concept carries a dual interpretation, marked by a provocative and engaging tone of voice that evokes:

awarness

&

passion

pragmatism

&

foresight

Brand
Activism

In an informal manner, the phrase invites people to “wake up and start taking action.” It serves as a provocative call to engage with the dramatic urgency of Climate Change.

A fresh
perspective on
international
markets

The new communication framework brings with it a fresh approach to the environmental consulting landscape: prioritizing ecosystem preservation and providing structured solutions to effectively achieve the goal.