The strong identity of JOYA PR has been expressed through the combination of three distinctive elements: the colour green, the claim (we know what you need, we know how to do it!), and identifying it with the chameleon. These mixed components used throughout the coordinated images were the key to the design and implementation of the agency’s concept.

The first step was the creation of the Logo, in its variants. Then the website was created, simple but effective, minimal but decisive, with very strong characterizing features. The chameleon was chosen as a symbolic figure, both in the image and in the video, representing the agency’s 360 ° service and of  its versatility and originality.. The colour green in all its various shades, gave a strong impact to the visual communication, which embraces the language used  which is also direct and immediate. Colours, style and design were then used on all communication media – folders, headed paper, business cards – and gadgets.