Bedeschi - Gruppo WISE

Gruppo Bedeschi

110 years of Brand and big projects.

Bedeschi Group has operated worldwide since 1908, as a company that designs and produces complete equipment in three main fields, namely material handling, bricks and cranes. As a leader in its field, the company counts over 320 people that operate around the world to support an export rate of over 90% sales.

The company requested Gruppo WISE to restyle its corporate identity. Its new image, and the logo created to mark the company’s 110th anniversary, were printed on paper and digital resources. Gruppo WISE also manages the company’s exhibition stands and organises corporate events, for instance the key inauguration of Bedeschi’s two maxi STS (ship-to-shore) Cyprus cranes, that took place at the port of Chioggia, in partnership with the Veneto region. Gruppo WISE managed the Press Office and Media Relations at this event.

CORPORATE IDENTITY
CORPORATE EVENT
FAIR
PR & PRESS OFFICE
WEBSITE
CORPORATE VIDEO

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WORLDWIDE PRESENCE

320

EMPLOYEES

90%

PRODUCTION
EXPORT

110

YEARS OF HISTORY

Brand
Identity

Advertising

Video
Corporate

Year
Book

Brand
Repositioning

“To build a better future”: a brand repositioning project that starts from the corporate slogan. A new philosophy that accompanies Bedeschi employees in a path of continuous training and a strong sense of belonging to the company.

Project

Strong values, rooted in a tradition of over a century, which come to life in the beB project.
A new concept that encompasses a company philosophy: to place people at the centre of the ecosystem to strengthen their skills and their sense of belonging.

Academy
Project

Attraction of new talents, management of human capital growth paths, dissemination of corporate know-how and continuous training: an Employer Branding project that saw the study of a new image and new structure that led to a repositioning of the Bedeschi Brand.

Onboarding
Kit

Headquarters
set-up

beB ACADEMY

BEDESCHI’S HISTORY

GALLERY

Corporate Social
Responsibility Project

Respect for the environment and its protection are the foundations of Bedeschi’s vision. The construction of a dedicated project with strategic activities and tools has led Bedeschi to consolidate its green reputation.