It requested Gruppo WISE to oversee the packaging of its hair dryers and Elmot straighteners, and generate its new brand design in line with its ethos, that might appeal to users and showcase its relentless pursuit for innovativeness. Each product has kept its identity while acquiring new details playing on colours and patterns.

As well as creating a new packaging for the company’s male hair trimmers, Gruppo WISE redesigned the trimmers themselves from scratch, creating a new handle for them, moving their Logo and dividing them into new sections. Some pictures of these products were printed on resources to promote the brand, most notably on a catalogue and product cards.