Foster Experience offers visitors a unique and fully immersive experience of cooking in the heart of Milan. Its private showroom presents the brand through photos, visuals and a strong video. Gruppo WISE developed the brand’s integrated communication project to showcase its technology, innovativeness, first-class quality and design when producing design household appliances. A high point of the project was “Think Outside the Box” in Brera, Milan, that invited visitors on a unique journey to discover the brand in a multi-sensorial black box. Gruppo WISE oversaw its layout, graphic design and guest event with a most highly acclaimed chef who presented the brand’s first-class products, made in Italy.