Brescia Castle Virtual Tour

Gruppo WISE renews the image of the Castle of Brescia.

Discovering the Castle of Brescia with the Virtual Tour. From​ Gruppo WISE’s idea and promoted by the Rotary Club Brescia Sud Ovest Maclodio and the Brescia Museums Foundation, one of the first projects was created for “Brescia and Bergamo Italian Capital of Culture 2023”.  A project strongly desired by the two promoters and which led to the enhancement of the fortress perched on the Cidneo hill, which in 2020 became one of the most voted FAI “best loved sites”, earning 3rd place nationally.

For the Castello di Brescia Virtual Tour project, an integrated communication plan was structured which included Branding, Web Site, Emotional Video, Launch Event, Press Conference and the involvement of 17 Partners.

STRATEGIC CONSULTANCY
BRANDING
VIRTUAL TOUR
PRESS OFFICE
EVENT MANAGEMENT
WEBSITE

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The project

The Castle of Brescia, which has always been a symbol of the city and inextricably linked to its history and image, has been the object of study by Gruppo WISE which has created a new young and dynamic image, with the creation of new eye-catching graphics and of a unique and coherent brand image among the various elements that distinguish it.

Branding

Liveliness and dynamism are two of the keywords that distinguish the Brand Identity of Brescia Castle. The logo was created by stylising some of the most representative elements of the medieval castle. These were then recomposed to evoke the user’s journey through the Virtual Tour. The logo was then used with its distinctive colours and features in all the communication media chosen for the “Castello di Brescia Virtual Tour”.

Versatility – Freshness – Avant-garde

The illustrations

In compliance with the colour palette and defined style, simple illustrations of the castle’s points of interest were created that could tell visitors about the most important stops during a visit.

  • Roofs
  • Bricks
  • Bricks
  • Nature
  • Wood and Earth

The map

The new image also required a new map, which respected the guidelines drawn for logos and icons and highlighted all the points of interest in the Castle.

Before

After

The
signposts

The signposts have been renewed using the icons of the points of interest trying to make the signs more up to date and contemporary.

Before

After

Brescia and Bergamo

Capital of Culture 2023

The initiative is among the first, if not the first ever, dedicated to Brescia and Bergamo, the Italian Capital of Culture 2023.

Welcomed by 17 “Castello di Brescia Virtual Tour” partners and the patronage of the FAI.

The Virtual Tour

An invitation to discover the most famous and hidden places of the Castle of Brescia through the stories of 13 exceptional narrators, with its 22 points of interest. It engages virtual visitors from all over the world.

Website

The international vocation of the project led us to design the “Castello di Brescia Virtual Tour” in Italian and English and to make all the informative videos with English subtitles.

Institutions
speak

Involved in the initiative “Castello di Brescia Virtual Tour” the Institutions of the Lioness committed to supporting the project not only by sponsoring it but also by intervening in the first person as narrators of the Castle’s points of interest.

13

Narrators

22

Points of Interest

20

Hours of shooting

16

Set

Exclusive
Event

The promotion of the “Virtual Tour Castello di Brescia” also took place through an event organized within the Unesco Santa Giulia Museum area, dedicated to the Partners and entities involved with the exclusive presentation of the branding project, site and emotional video.

Auditorium

Santa Giulia

Museum

Santa Giulia

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White Room

Santa Giulia

Press
Office

Local, national and international bloggers were involved for the presentation of the “Castello di Brescia Virtual Tour”, integrating the entire press and online sector in the launch activity.