A Comprehensive Project
The work carried out by Gruppo WISE covered several aspects of corporate communication. Following an in-depth analysis, a new communication concept was developed, which harmonized and strengthened the group’s distinctive elements and market recognition. This effort led to closely related activities such as the creation of a new company profile—a complete and updated corporate document summarizing Bianchi Industrial’s history, values, mission, and the quality of its product range.

The renewed coordinated image served as a foundation for a new ecosystem of support materials for the commercial sector, including leaflets and brochures. These business-oriented tools were designed to deeply and effectively convey the competitive advantages offered by the company and its output.

A New Image for Corporate Spaces
Gruppo WISE also developed a format for the interior and exterior design of all Bianchi Industrial locations, creating workspaces and retail points that reflect the company’s new corporate image. This initiative highlights the agency’s extensive capabilities, demonstrating its ability to address every aspect that impacts a client’s image and communication.

Signage and furnishings have given the group’s branches a refreshed profile, where functionality, impact, and dynamism are indispensable elements for strengthening the brand’s authority.