Gruppo WISE has successfully completed an innovative territorial marketing project for the Fondazione Castello di Padernello, aimed at the preservation and promotion of the 15th-century manor located in the city of Padernello, in the Brescia area.
The project included various activities designed to enhance the visitor experience and highlight the historical and artistic value of the monument, adopting an integrated approach that combines digital initiatives with on-site interventions.
Among the key innovations, a virtual tour has been implemented on the Foundation’s website, allowing remote exploration and making the Castle accessible from anywhere.
On-site, the visitor route has been enriched with new signage and informational panels crafted with natural materials and designed in a graphic style that harmonizes with the surrounding environment, ensuring consistency with the historical significance of the manor.
Along the route, ten points of interest equipped with QR codes have been installed. These allow visitors to access in-depth multimedia content via a web app, offering historical details, images, and videos, creating an interactive and engaging experience.
Finally, access to the Castle has been improved with the installation of two digital information totems, providing updated details on events, activities, and initiatives. This solution ensures clear and immediate communication, simplifying the organization of visits.
This project aims to enhance an important historical and cultural asset, promote local resources, and support organizations dedicated to their preservation and promotion.
