Gruppo WISE is pleased to announce the completion of a complex and important project conducted for the client METRA Building, one of the main international players in the production of high-end aluminium windows and doors. This involves the complete renovation of the Showroom Project represented by the exhibition space located in the client’s premises, but also by all those present in the shops of the numerous retailers present throughout the country.
Gruppo WISE has defined the aesthetics and functionality of the showroom, making the exhibition space a place of great visual impact, but also the means for an innovative and immersive purchasing experience for the customer, enhancing the quality and great depth of the customer’s production range.
This project was subsequently scaled up and prepared for sharing in all national sales points. The Showroom Project has presented a significant digital footprint, thanks to the implementation of the best technologies aimed at the end customer and the retailer. Innovative interactive digital windows and digital displays have been set up, useful for enriching the shopping experience thanks to the possibility of infinite configurations and settings.
A digital network of tools connected the company’s website and CRM and, thanks to a tailor-made planning of lead generation campaigns, retailers were able to benefit from a real marketing booster, enjoying digital tools capable of enhancing their sales and streamlining processes.
Gruppo WISE also organized a series of travelling events called “UNIQUE VISION FUTURE BUILD”, with the aim of presenting the METRA Building Showroom Experience project.
The travelling events took place in 10 locations throughout Italy and involved over 800 professionals from more than 350 companies.
The main stages included cities such as Rodengo Saiano, Ragusa, Fiuggi, Manduria and Castellana Grotte.
The program of events included guided tours of the METRA plants, information sessions on the project’s innovations and convivial moments for networking and exchanging ideas.
