Gruppo WISE has supported Metallurgica San Marco, a European player of drawn brass bars and profiles, in the complete launch process of the innovative product LIBRA, a lead-free brass alloy with a recyclability rate of 100%. A production that is mainly aimed at the fashion sector, but which also finds transversal applications in other supply chains, such as the food and plumbing sectors thanks to the important certifications obtained. Its innovative formula, free of lead and other heavy metals, makes it an ideal choice for companies looking for sustainable, high-quality and performance products.
From concept to communication, up to brand protection
The Gruppo WISE team led the LIBRA launch project in all its forms. In fact, it developed the naming, concept, storytelling and the LIBRA logo, creating a strong and distinctive brand identity that reflected the product’s values of innovation and sustainability. It is precisely starting from the choice of the name of this innovative alloy that the objectives and aspirations of the client company are summarized. This production, in fact, can be read as the balance between the qualitative needs of customers and target markets with high added value and eco-sustainability, an essential element in the industry of today and tomorrow. A complete and personalized communication plan was designed to reach the reference targets, positioning LIBRA as the choice of excellence for a greener future, helping to transfer to the manufacturer Metallurgica San Marco the image of a new industry, which evolves into full responsibility for a tomorrow that is inclusive and, therefore, concerns everyone. The support of Gruppo WISE also provided for the entire registration procedure of the LIBRA trademark, guaranteeing the legal protection of the brand and its rights in the future. The management and implementation of an effective launch campaign also accompanied the introduction of the product on the market, generating visibility and awareness through various channels, including press, web and social media.
The communication of green and innovative brands together with Gruppo WISE
The case of LIBRA highlights how companies can benefit from Gruppo WISE’s consultancy in all phases of communication, from brand creation to market launch, with particular attention to aftermarket operations to support customers. A strategic and creative approach characterizes Gruppo WISE as a partner for companies wishing to stand out in the competition and effectively communicate products and values.
