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Corporate Social Responsibility: Gruppo WISE for Metallurgica San Marco

Gruppo WISE has taken the lead in guiding Metallurgica San Marco, a significant player in the metallurgical sector, through the implementation and communication of Corporate Social Responsibility projects. This transformative journey embraced the values of environmental, social, and governance sustainability, underpinned by ethical business practices. The endeavor entailed communication actions and initiatives aimed at engaging the company’s key stakeholders.

The project redefined the brand’s entire storytelling, innovatively conveying the company’s message and highlighting Metallurgica San Marco’s commitment to sustainability and social responsibility.

CORPORATE SOCIAL RESPONSIBILITY
STRATEGIC CONSULTANCY
VISUAL & STORYTELLING
EVENT ORGANIZATION

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Corporate
Social
Responsibility

Gruppo WISE engages in a strategic partnership with Metallurgica San Marco to develop and communicate Corporate Social Responsibility projects. Through close collaboration with the company, we identify and implement initiatives that resonate with Metallurgica San Marco’s core values and objectives, emphasizing environmental sustainability, social impact, and community involvement.

Sustainability
Report

In 2022, the first Sustainability Report was published, showing Metallurgica San Marco’s path towards a more sustainable future. WISE Group handled its entire creative concept.

Environment

Branding

In order to communicate Metallurgica San Marco’s commitment to the environment, Gruppo WISE worked on the branding, creating a new logo that represented all the activities related to the MSM Get To Zero project: the company’s main initiative to achieve carbon neutrality. An evocative claim and a new color palette were carefully chosen to express MSM’s dedication to a sustainable future clearly and effectively.

MSM Get To Zero – Shaping a sustainable future project lies at the core of Metallurgica San Marco’s commitment to curbing CO2 emissions. The company’s array of impactful initiatives collaboratively pave the way for a relentless drive towards minimizing energy usage, optimizing resources, and curbing waste and dispersion, all with the ultimate aim of achieving a

zero
environmental
footprint.

Kyrgyzstan
Reforestation
Project

Metallurgica San Marco actively showcases its unwavering dedication to environmental sustainability by participating in TakeUP’s high-impact reforestation project in Kyrgyzstan. This engagement is a testament to the company’s enduring commitment to making a positive impact on the environment.

FUTURA: Economia x
L’ambiente 2022

Metallurgica San Marco‘s participation in the FUTURA fair represents an important step forward in the company’s journey towards sustainability and innovation. MSM was supported by Gruppo WISE in designing the stand, demonstrating its commitment to sustainability and innovation.

Metallurgica San Marco’s presence at the FUTURA fair marks a significant stride in their pursuit of sustainability and innovation. MSM was supported by Gruppo WISE in designing the stand, demonstrating its commitment to sustainability and innovation.

Social

Territorio

Sponsorship sportive

Metallurgica San Marco, in collaboration with Gruppo WISE, is actively committed to empowering the local community and supporting the surrounding territory. Their commitment shines through various endeavors, including fostering a sports culture, enriching the area, and actively engaging in charitable projects.

  • PALLACANESTRO BRESCIA | Basket
  • F.C. PRO VERCELLI 1892 SRL | Calcio
  • ATLETICA BRESCIA 1950 | Atletica
  • IL POLIGONE DELLA GALLERIA ASD | Poligono di tiro
  • A.S.D TEAM BOXE PIPIA | Boxe
  • PRO-AM GOLF CLUB VERONA | Golf
  • ESC SOCIETÀ SPORTIVA DILETTANTISTICA | Tennis Spalto San Marco
  • F.C. LUMEZZANE S.S.D. S.R.L. | Calcio
  • ZANCHI MOTORSPORT ASD | Kart
  • VIRTUS BASKET LUMEZZANE | Basket
  • SMS RE S.R.L. | Attività sportive settore calcio
  • PONTE DI LEGNO SKI SCHOOL | Scuola sci
  • UNIONE CALCIO MONTECCHIO MAGGIORE | Calcio

Charitable and
territorial partnerships

DOna Project – Nadia Toffa Foundation

Reflecting its commitment to the territory, Metallurgica San Marco was among the partners and supporters of Nadia Toffa Foundation’s first major project. This ambitious initiative sought to raise substantial funds for vital research concerning childhood cancer.

Un cuore d’ottone

To mark the 50th anniversary, the artist Edoardo Ferrari was commissioned to create the sculpture ‘Un Cuore d’Ottone’ (A Brass Heart).

After being temporarily exhibited in Corsia del Gambero, the artwork found its permanent place on the roundabout facing the company. Its official inauguration took place in the presence of esteemed local authorities. During this memorable event, Metallurgica San Marco exemplified its profound connection with the Calcinato community by making a generous contribution to the Public Relief of Calcinato.

This project symbolizes the bond between MSM and the local community, aiming to promote values of sharing and collective commitment.

Virtual Tour
Brescia Castle

Metallurgica San Marco has welcomed the Virtual Tour project of Brescia Castle, supporting it as a partner, one of the first initiatives dedicated to “Brescia and Bergamo Italian Capital of Culture 2023.”

Metallurgica San Marco realized the crucial importance of employer branding in ensuring the well-being of employees and fostering involvement in the corporate culture. In cooperation with Gruppo WISE, a solid Employer Branding strategy was developed, creating the ground for greater company cohesion and synergy, fostering both individual and collective success.

Social

Employer Branding

Pagelle d’ottone

“Pagelle d’Ottone” is the innovative concept specially designed by Gruppo WISE for Metallurgica San Marco, aiming to reward the top academic achievements of employees’ children, fostering a connection between the company, growth, and the future of the youth.

Partnerships with
Universities

Università Cattolica del Sacro Cuore
Università degli Studi di Brescia
Università di Trento
SUMAS Business School

Company convention

With the event “On Top Of The World,” during which the key stakeholders of the company were invited, Gruppo WISE transformed the company premises into an extraordinary venue, showcasing the authenticity of the spaces and the value of its product.

Anamorphosis

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Metallurgica
San Marco

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Metallurgica
San Marco Golf

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